A fresh Look At Jurassic World

Posted on 2nd December 2014 in category Innovation

Here at fresh, one of the services we provide for our clients is 3D visualisation. This is a great method of conveying an idea, as well as the perfect way to envisage how an event or exhibition stand will look on the day.

Creating these visualisations is one of my roles here at fresh as New Business Art Director. With the world of 3D visualisation and animation moving so quickly, it’s important to me to keep expanding my skill set, making sure fresh is always delivering industry-leading work for our clients.

The way I approach learning new skills and techniques is to try and make the learning process relevant to the event industry but expanding my creativity by taking a subject that interests me. In this case – feature film concept art. So whether visualising a stage design for a conference, or creating set designs for the latest blockbuster, the techniques used are very similar.

Earlier this year I found out that Universal gave the go ahead for the fourth instalment of the Jurassic Park franchise – Jurassic World. I also heard that there would be the inclusion of a Sea World type dinosaur attraction! This occurred to me as the perfect project to test out some new 3D and compositing techniques.

I started by looking at references of zoos and sea zoos all over the world. I was looking at how the audience are seated, what size screens are used etc. Once I’d gathered all the information and made a few sketches I began to block out the concept with some rough shape. The idea of this step is to get a feel for the layout and size of items in the shot. Once I was happy with the composition, I started modelling hi res versions of all the pieces in the set to replace the low res ones I’d made to block everything out. Example of linked text.


Once I’d moved on to the texturing and lighting I realised I’m going to need a Jurassic World logo. At the time Universal hadn’t released one, and there was no way I could get my hand on a hi res version. I solved this by designing my own based on the previous film logos.

I spent quite a lot of time working on the CGI water, making sure it was reflecting the sky properly and so it didn’t look too plastic.

Once I had my renders I then added all the lens effects and colour correction in After Effects to finish the images off.


Rick Matthews

New Business Art Director

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