Hyundai appoint The fresh Group

Posted on 19th October 2015 in category Business news

Following a competitive pitch involving four agencies, The fresh Group has been appointed to deliver Hyundai’s 2016 Dealer Conference.

Hyundai Motor UK kicks off each year with a Dealer Conference and the 2016 Conference will provide an essential platform for networking, sharing key messages and discussing future plans.

Hyundai were seeking an agency to manage the creative strategy and concept, event theme, content/media creation and production, delegate management, event production, event logistics and travel bookings for their Dealer Conference and the team at fresh are delighted to have been appointed. This will be the first event that fresh will be delivering for Hyundai and will hopefully be the start of a long-standing partnership.

Patrick Howells, Managing Director at fresh comments “This is a very important event for Hyundai during a significant period of ongoing development for their business. To be appointed to deliver this project is a great achievement that is  testament to our strategy to develop our automotive service offering further as we move into 2016.”

Laura Taylor, Director of Client Delivery comments “Everyone at fresh is incredibly excited to be working with the team at Hyundai on this event. There is a broad range of automotive experience and knowledge across the team and we shall be utilising this to work in collaboration with Hyundai to ensure they achieve their event objectives”.

Kate Conway, Events Manager at Hyundai lead the pitch process for the 2016 Dealer Conference and was part of the panel for the final presentation stage of the pitch. She says of the process “Its incredibly important that we work with agency partners that truly immerse themselves in our brand, the future direction of the company and our objectives for the conference. It was very clear from first reviewing fresh’s proposal that they had invested a lot of time in ensuring they did this. Their innovative, creative ideas were core to their proposal as well as their strong delivery and logistics skills. We are very much looking forward to working with the team at fresh, who are clearly all very passionate about working with Hyundai.”

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