DFS fundraising event 2015


Duke of Edinburgh and Children in Need fundraising event 2015


As part of their on-going charitable commitments, DFS host a prestigious event each year to raise awareness and funds for their two flagship charities, The Duke of Edinburgh Award and the BBC's Children in Need.

In 2015 fresh were asked to support their efforts by creating a sophisticated and regal charity event to remember.


Working collaboratively with DFS, our in-house divisions developed a unique and prestigious occasion at the Tower of London. The event hosted guest of honour, HRH Prince Edward, and featured the exceptional talent of singer Katherine Jenkins OBE, comedian Jon Culshaw, and auctioneer extraordinaire Duncon Moir.

The event attracted high-profile supporters and guests to the banquet, which included an exclusive tour of the Crown Jewels, drinks in the historic White Tower and a three-course meal with entertainment in the New Armories.


Hosted at the Grade I listed UNESCO World Heritage Site, Hosted at the Tower of London, the Grade I listed UNESCO World Heritage Site, fresh created a majestic banquet for 200 special paying guests. We managed all aspects of the event including the creative identity, logistics, delegate management, technical production and print.

We needed to work within the complex time and music restrictions, but we overcame these points by devising a meticulous production schedule and adopted successful procedures and solutions that adhered to all necessary regulations.

Feedback from our client and attendees was highly positive, and DFS raised in excess £350k through the event, which was split equally between their two chosen charities.

“What a great evening we had last night! Many thanks indeed for the support you gave us for such a worthwhile event, which ran so smoothly – a credit to you and your team.”

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