The will to WIN


DFS Company Conference 2015


Before the busy Christmas trading period, DFS invite their top Sales Managers, Store Managers and Head Office staff from across the UK and Europe to update them on commercial strategy, new developments and plans for the year ahead.


Following the success of 2014’s Dublin conference, which was shortlisted for C&IT’s International Conference or Congress of the Year, fresh worked together to create an event that reinforced DFS’ status as a world-class British company and highlighted their support of Team GB in Rio.

The event was then cascaded to the entire sales team and Head Office during a four-week roadshow in Cineworld locations throughout the UK and Ireland.


Upon arriving at the Lee Valley VeloPark, the 420 delegates enjoyed a conference complete with an opening cycling event and motivational speeches from various Olympic luminaries.

Following the conference, the VeloPark was transformed to a lavish evening dinner and awards ceremony space for ‘The Golden Gala,’ and the Team GB partnership was further supported with appearances from Denise Lewis and Lord Seb Coe.

Delegates then enjoyed an evening full of awards and entertainment, including their very own pub, ‘The Golden Lion’.

The event was a huge success and with the reveal of Barcelona as the location for the 2016 conference, the company’s entire sales team was inspired to push for record-breaking sales.

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