M&S David Gandy for Autograph launch

M&S

David Gandy for Autograph launch

Why

This event celebrated one of the most exciting clothing and lingerie lines that M&S have ever designed in conjunction with internationally renowned British model David Gandy.

This was vital to drive sales and generate huge media coverage for the launches, which was a key requirement for the campaigns.

How

Each fresh in-house division was engaged, from the creative studio to the health and safety team, delivering an event look and feel with a real ‘wow’ factor, while ensuring the events were logistically safe and secure for the public.

fresh produced a once-in-a-lifetime customer signing event at the Marble Arch flagship store on Oxford St, which was also replicated at Grafton St in Dublin.

What

We created an event that maximised press coverage and customer engagement, producing a variety of collateral to support the launch, including limited edition bags, branded hoardings, and a fully branded event area.

The fresh film team filmed the launch event live at Marble Arch, editing the footage overnight to create a compelling film for the national media the following day.

The launch event attracted hundreds of people, with the key lines selling out in stores within a few days.

Huge national media coverage was generated with all daily newspapers reporting on the launch.

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