We’re looking for an art director specialising in experiential creative who can consistently surpass themselves with amazing ideas for live activations and experientials for household name clients, and in particular, one of the biggest global tech brands out there.
Your specialism will be in designing human-centric experiences that tempt every demographic to interact with them through a true understanding of emotion and psychology. You’ll ask yourself what would make someone engage, then you’ll answer that question in the activations you create.
Working predominantly on one of our major tech clients, you’ll need to be able to immerse yourself in their products and all they can do. Then you’ll be the one that makes the first mark on the page - creating experiences that match the products for innovation and engagement, and bringing them to life through drawings and scamps that show the creative thinking.
You’ll be part of a team at fresh that prides itself on knowing clients so well that we become an extension of our clients’ teams. You’ll need to stay at the forefront of the latest trends, so you can take an active part in client meetings, working with them to hone experiences that are perfect for their audiences.
You’ll also be called on to take a creative lead in pitches and client feedback sessions, so they can hear the thinking first hand, it’s essential you are comfortable in front of senior stakeholders.
In an agency like fresh, no two days are the same, and with a raft of household names on our client list, you’ll be asked to apply your skills to any one of them if it’s required – well variety is the spice of life…
So if you’re an Experiential Art Director, who can craft amazing ideas, illustrations, and engagement-led experiences, what are you waiting for?
Key roles & responsibilities
• Creative thinker – above all else, industry-leading creative thinking is an absolute must
• Experience in experiences – this role is all about activations and brand experiences so you should be familiar with this world
• You’re a little scamp – our clients love to see the thinking, so an ability to visualise your ideas is important
• Insight & Discovery – understanding what makes any audience tick, so you can design the right experience for them
• Creative collaborator – you’ll be able to interrogate any creative ideas, challenge them if you have to and better them if you can
• Team player – working alongside a team (designers, copywriters, film producers, production teams, account managers etc) to create joined-up end-to-end experiences that make sense - from first comms drop to the follow-up
• Client confident – it’s a client-facing role, so it’s essential you can stay cool and express yourself in front of senior stakeholders
Click here to apply
