Bentley – Pyms Lane
A festival of fun at the factory
Lots changed at Bentley during the pandemic – products, culture, vision, even bricks and mortar – and they wanted to celebrate this with a campus-wide, family-friendly event that rewarded colleagues whilst re-engaging them with the brand.
We pulled out all the stops to provide exclusive, money-can’t-buy experiences, right where it all began
Having worked on similar events at Bentley’s centenary, we knew how important this opportunity was for reigniting colleague love for the brand. So, we pulled out all the stops to provide exclusive, money-can’t-buy experiences, right where it all began.
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Despite the Crewe campus being a working factory, our carnival-themed festival filled every corner, with pockets of entertainment, food trucks, live music, kids activities, and a maker’s market with local businesses.
But the true demonstration of our strategic partnership came in the creation of our brand immersion zones, which allowed colleagues to explore the luxury innovation, manufacturing and engineering skills of the future all taking place in the most sustainable factory in the world – Bentley’s Crewe campus.
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Thanks for helping to deliver a fantastic weekend at Bentley
Head of Colleague Services, Bentley
Stats
- Over 15,000 visitors across the weekend
- Engaging factory tour where visitors could access never-before-seen areas of the Crewe campus
Top 3 reasons we love working with this client
1. Collaborative relationship with client to manage this project
2. Great support from site service teams to create a safe event environment together
3. Great communication throughout
Top 3 reasons we loved working on this project
1. Fun, family friendly and engaging event to organise
2. Opportunity to be creative within the immersive zone experiences
3. Providing a great festival for colleagues
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