Cardano – Consensus
The cryptocurrency making a stand for the right reasons
In 2022 17,000 people descended on Texas to attend the world’s biggest and longest-running crypto festival, Consensus. As one of the biggest players in the industry, Cardano wanted a strong presence to raise awareness of their cryptocurrency and blockchain technology.
We went above and beyond to make it as carbon neutral as possible
Working in close partnership with Cardano, the brief was to produce an award-winning, environmentally friendly exhibition stand that would blow the competition out of the water. After many long days and late evening calls, our Production team arrived onsite for delivery day – and the pressure was on.
With just 12 hours to rig a complex build (that would normally take two days), our 40-person strong crew created a bespoke custom-built exhibition stand with a large living wall, presentation space, casual seating for eight people, and areas for meetings and refreshments. As well as rigging 192 LED panels and lighting!
Not only was it incredibly eye-catching against a sea of formulaic stands, but we went above and beyond to make it as carbon neutral as possible. We worked with local suppliers to find the most sustainable materials, created elements that can be recycled and reused, donated the plants from the living wall to local communities, and recycled the outer set vinyl into tote bags.
The hard work paid off – and we were awarded the coveted ET Live award for 'Best Use of Technology for Engagement & Interaction (B2C)'
We should thank you. It was an awesome stand. The standout stand […] It really was awesome, done in a crazy timeline and with complete understanding of how agile and flexible we have to be at the moment. So please thank your team on the ground and at base who smashed it; you should be very very proud.”
Chief Marketing Officer, IOHK
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Top 3 reasons we loved working with this client
1. Trust invested in fresh to deliver the ‘wow’ factor
2. Understanding and appreciation for our solutions and problem solving when dealing with restrictions and pushback from show organisers
3. Quick, concise and regular communication on developing and finalising creative & content on the stand
Top 3 reasons we loved this project
1. Working with US suppliers and crew brought a new, exciting, multi-continent dimension to our joined-up thinking approach (albeit meeting deadlines in varying time-zones was interesting!)
2. Seeing the stand come to life and delegates interacting with the various elements as designed in its creative phase was brilliant, it was the busiest and buzziest stand at the show
3. Breakfast tacos onsite each morning
If you like what you see...
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