When the Covid-19 lockdown closed the doors of every dealership in the UK, Hyundai faced an urgent need to keep the conversation going with customers, dealers and prospects. The solution was to move the entire experience of buying a car online.
…every part of this virtual world has been developed with growth in mind.
With the buying journey heavily reliant upon hands-on experiences with vehicles in dealerships and test drives, how could we replicate this virtually?
The Virtual Experience Centre (VEC) was developed as a fully immersive, explorable space, where customers could get up close with vehicles and discover more through videos, photos and graphics.
Early on, we established together that the VEC held much more potential than a short-term solution to an unprecedented situation, so every part of the virtual world was developed with growth in mind.
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Showrooms are regularly updated with the latest detailed 3D models of vehicles that customers can explore inside and out, and cinema rooms deliver content for customers to learn more. They can even book a test drive through the virtual world, highlighting a fully omni-channel experience.
The platform has also been enhanced with a secure space to deliver internal comms and events for Hyundai UK partners, dealers, and employees.
The VEC can be accessed from anywhere at any time, completely transforming the way customers buy cars!
Stats (as of Jan 2023)
- 90,593 visitors to the VEC… and counting!
- 515,668 interactions with different touchpoints, highlighting dwell and exploration
- 896 test drives booked, demonstrating the success of taking an omni-channel approach
- 7,200 leads captured, creating a pipeline of opportunity
- 5,550 delegates have attended online events so far, showcasing the potential to bring colleagues together in a sustainable way
"Working on the VEC has been a new and evolving process. We've experienced some challenges and huge successes, yet I've loved every minute of working with our amazing clients. Together we've created something unique, a place anyone can access to experience Hyundai's innovative product line-up and brand stories from any device."
Mac Byers, 3D Designer
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