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Delivering a standout event on an international stage

JLG are one of the world’s leading designers and manufacturers of powered access plant equipment. Over the past two years, our role as JLG’s global partner has involved delivering distinctive events on both a national and an international scale, positioning JLG as forward-thinking innovators in their industry.

This event gives suppliers a global stage to showcase their latest products and technology.

Working alongside the JLG team, we’ve produced a diverse range of events, physical, virtual and hybrid, with a strong focus on creating solutions that take a more sustainable and revolutionary approach.

During our partnership, we have created a bespoke virtual world for a unique hybrid event. Our objective was to captivate colleagues, customers and distributors, as well as deliver a two week customer event at JLG’s UK HQ in Leicester.

Taking things international

We created and delivered JLG’s stand at APEX, the world’s largest dedicated access equipment show accommodating 6,130 attendees and 225 exhibitors. This event gives suppliers a global stage to showcase their latest products and technology, with buyers also using the event to shop, make deals and buy equipment.

In this highly competitive environment, we wanted to ensure JLG stood out. We delivered a 16m x 9m exhibition, including an interactive mosaic photobooth, creating a stand with an innovative design to attract visitors.

The stand is above and beyond our expectations. It really drew us in and looked very professional, fun and was of a high-quality standard. It has been a joy to work with the team and you have done an amazing job!

Marketing lead, JLG

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