One Young World Summit
Bringing young leaders and famous faces together in our home city
In 2022 after a competitive pitch process, fresh were chosen to partner with One Young World to deliver their annual One Young World Summit – bringing together the brightest young leaders from around the world to discuss and confront the biggest humanitarian issues we face today.
Setting a new standard for future exhibition spaces
Initially we were brought in as a local supplier to support the One Young World (OYW) organising committee with branding the venue – the iconic Manchester Central. However, after discovering our exhibition capabilities, OYW awarded us the design and build of the creative landscape in the integral sponsor exhibition space.
Traditionally a shell-scheme set-up, this was the first year OYW wanted to create a completely bespoke, themed expo underpinned by their sustainability values. So, we pulled out all the stops with a flatpack ‘Community Garden’ - shed-shaped stands that could be dismantled and rebuilt for future events. We also produced a 30m mural wall with QR codes for delegates to take photos and discover Manchester’s history.
Both proved so successful that the ‘Community Garden’ expo is setting the new standard for future exhibition spaces by being carried through to the next Summit, and the mural wall remained in situ at the iconic Manchester Central venue even after the event had finished.
Stats
- Attended by over 2,000 young leaders from around the globe
- Guest speakers included: Andy Burnham, Sir Bob Geldof and Harry and Megan
Top 3 reasons we loved working with this client
1. Given creative license on event identity and venue branding
2. What the event stands for is amazing and it's great to be a part of their vision for young leaders
3. Strong working relationship with OYW's Event Manager
Top 3 reasons we loved this project
1. Fast paced
2. Were given creative licence when it came to the exhibition (we created the ‘community garden’)
3. It's great to be a part of something that means so much to young leaders from across the globe
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