Samsung Health
Samsung Health & EvolveYou event at Samsung King's Cross
Samsung wanted to promote their fitness and wellbeing app, Samsung Health, as well as a new partnership with EvolveYou, by holding their first event in Europe. So, what better way to get people to experience the benefits in real life than through a workout at the Samsung King's Cross experience store.
Together, we transformed the idea of a workout into an immersive brand experience
Together, we transformed the idea of a workout into an immersive brand experience by enhancing the audience journey through multiple touchpoints. From healthy refreshments on arrival and providing them with a Galaxy Watch5 to trial during their workout, to showcasing the Samsung Health app in real-time on TVs.
A social competition amplified the event by encouraging attendees to share their photos and videos of the event online for the chance to win special prizes.
Stats
- 25 attendees, ranging in age from 22 - 57
- Influencer Krissy Cela and co-founder of EvolveYou attended the event (3.1M followers on Insta)
- EvolveYou trainer Emily Chadwick-Vint hosted the class (26k followers on Insta)
- One of their Insta posts reached 729,824 people, received 87,531 likes & saves, which encouraged 13,367 profile visits
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