Radisson wanted to inspire meeting and events professionals with their new meeting offerings, but in an incredibly competitive sector with all major hotel brands fighting for this audiences’ limited time...
How could we immerse them in the meeting spaces to ensure Radisson stays front of mind when booking for their clients?
We headed out on the road visiting meetings and events professionals so they could experience this offering for themselves
The ‘Experience Amazing’ creative campaign was developed to bring to life Radisson’s offering in a multi-sensory way. Using a specially customised and fully branded truck, we headed out on the road visiting meetings and events professionals so they could experience this offering for themselves, at their workplaces.
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Off the back of this success, Radisson Hotel Group approached us to assist with the launch of their new luxury hotel brand Radisson Collection.
With only seven exclusive hotels in the opening portfolio, they wanted to raise awareness of this new level of service that Radisson Collection guests could enjoy, whilst celebrating the individuality of each site.
fresh developed the overall global advertising campaign working closely with their media agency, which included producing a high-level advert for CNN worldwide and all supporting assets for their online channels and print marketing.
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Launch events with style
To help bring these hotels to life for target audiences in major cities, like Rome, Copenhagen, Muscat, Belgrade, and Edinburgh, we developed a concept for the launch events that allowed each hotel to host an opening party with local influences whilst remaining firmly on brand.
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How has this project delivered success?
- Over 250 companies visited on the experiential roadshow
- 94% of target audience now more likely to book
- Radisson moved from 7th to 3rd in BDRC Meetings Metric Report
- Campaign won two industry awards
If you like what you see...
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